The ads can be changed anytime by a computer. One billboard can only display one ad at a time, but it’s different when it comes to a digital billboard which supports both images and video formats. ![]() The content displayed will be limited because it is static. Next, the static billboard only supports images format or text format. Of course, this automatically means that a digital billboard will look more interesting than a static billboard. The colour will not be lasting for a long time, and it is not bright enough. As for a static billboard, the printed ads’ colour will fade with time. A digital billboard has a high brightness level, so it provides a shaper and a more accurate colour representation of the ads. The colour of a static billboard is not as nice as a digital billboard. ![]() First of all, we will compare the colour of a static billboard and a digital billboard. To understand more about the digital billboard, we will compare it with a static billboard. The beautifully-captured image can even be shared on social media. With the high refresh rate driving IC that will drive the LED lamps at a rate of 3,840Hz, anyone can capture the screen using the smartphone camera and will still get a crystal-clear image. The horizontal lines are caused by the low refresh rate of the LED screen. There will be no horizontal lines all over the screen when the screen is captured using smartphones. That is why an outdoor LED billboard can be considered as a reliable long-term investment.ĭigital billboard also has a high refresh rate. Thus, the outdoor LED billboard will not easily be wrecked due to any weather conditions. It is made to be durable and not easily damaged. In a nutshell, everything about an outdoor LED billboard is made to be stable, to make sure it will operate reliably 24/7. This material is also weatherproof and strong. Not just that, an outdoor LED billboard is also paired with die-cast magnesium alloy panels. People will be very attracted and end up recognizing the products or the brands advertised. Of course, a digital billboard is engaging enough to attract people. Humans love to see something interesting and new. They can engage and attract more audiences. Many companies have started to be interested in digital billboards after seeing how effective they are. So, the audience will not get bored by just seeing the same advertisement and automatically, more information is able to be delivered. Ads can be changed from one to another in just a second. It can be managed easily by a computer and a digital billboard does not just show static ads. ![]() It is used mainly for outdoor advertising, but it can also be used for other purposes such as public service announcement.Ī digital billboard is known as one of the best tools for outdoor advertising because of its ability to display multiple ads throughout the day. A digital billboard displays images digitally and it can be updated by a computer, unlike a traditional billboard which has to be changed physically. The word ‘digital’ itself makes it different from others. Digital billboards are different from the usual billboards we have seen on the road.
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